Scale across
Retail Media Networks
on one platform with ROI standardization
Single ROI methodology applied across all Retail Media Networks
On-Demand reporting
Proven 95% accuracy vs. third-party media mix models which have a >3 month lag
Retail Media Challenges
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Over 50 new retail media networks emerged since 2020 totaling >200 separate platforms
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Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
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Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
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Retail Media Networks are where consumers both discover and buy; yet both the media which drives users to the Product Detail Pages are not managed holistically
Capabilities
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Set budgets based on a target ROI or Revenue goals and allocate across Retailers and Tactics
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Optimize in-flight performance with standardized reporting, share of voice analytics, and activation (pending)
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Improve conversion rates with Product Detail Page design automation and future in-store opportunities
Plan
Confidently set optimal budgets based on forecasted Revenue and ROI vs. traditional budget practices
On-Demand ROI standardization allocates budget across Retailers & Tactics in real-time based on media performance and point of sale data
Improve JBP negotiation leverage with Retailer performance data, update budget allocation based on commitments, and track progress in real-time
Optimize
Unlock potential sales by re-allocating budget across retailers and campaigns with real-time, consistent ROAS reporting
Activate campaign changes directly on Search, Display, and Video with standardized ROI, rule-based automations (timing pending)
Optimize profitability and auction investments by leveraging Share of Voice, Competitive analytics
Merchandise
Accelerate sales by leveraging Predictive Conversion Score (PCS) across Product Detail Pages which scan for content improvement opportunities
Artificial Intelligence methodology trained on >3 years of PDP optimizations across retailers and industries
PCS continuously updates to maximize conversion rate, search engine optimization, and media strategy alignment
“At Hershey, we have been thoroughly impressed by Night Market's NEON suite of tools and the potential to accelerate our business in retail media measurement and product merchandising.”
— Eric Bowers, Senior Director Omnichannel Marketing, The Hershey Company.
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About Night Market
NEON is used by many advertising agencies and is a separate business unit within Night Market, an eCommerce consulting practice within Horizon Media.
Night Market creates commerce products and end-to-end performance driven strategies, marketing programs, and shopping experiences both online and in-store. Founded in January 2020, Night Market has offices in New York and Los Angeles and brings forward deep institutional experience across retail, technology, and media.
